Digipak Analysis (Dan Spurway)

Looking at the Digipak, I've noticed that the album has received a lot of digital manipulation. From what I can see, the stars on the front and back have been converted to black and white; and the levels of white, and black have been increased to highlight the light and dark patches which feature on the pac. These include the eyes, nose, mouth, and stubble. The background behind the artist is a complex, yet effective effect, which appear to be a web and spiral design, which could be a representation of the emotions of listeners - spiralled and confused. The background also features a great gritty look. The impact of this can be linked to the underground world, and the fractured remains of the tainted society that has been affected by modern youth. This can be seen in pretty much all the elements, as the pasted text can link to the disfunctionality. The images are all layed out correctly

The text displayed on the digipac incorporates an artistic font, which uses a graffiti style as well. The location of the font on the front cover is distorted in general, and italicized for the header. The impact of this is a alert-styled title, which brings the eye's attention to the album. Also, the slanted alignment of the text "UNO", resembles a torn and scrambled society which the music discusses. This style is repeated on the back of the album cover, and uses a lot of disjuncture to emphisise their emotions. The colours used are deeply contrasted. The impact of this,

Whilst analysing the Digipac, I've spotted a relationship between the text and images. This relationship consists of the





images used

-layout

-style

text

-colour

relationship text and images

-how do the work together

-anchorage

how iconography represents band

-genre music

-overall image

any signifiers exclusive to band/genre

what does digipac say about institutional context of the music

-label

-mainstream

-undergrounds

-first album etc

what can we learn about the potential target audience

-specialist

-niche

-mainstream

-compilation

comment on anything else